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Frequently Asked Questions

The BIMI Generator Tool helps email marketers create a BIMI (Brand Indicators for Message Identification) record for their domain, allowing a brand logo image to appear in the inbox of email recipients. This tool simplifies the process of generating a BIMI record, ensuring that your email messages comply with BIMI standards and enhance brand visibility.
BIMI, or Brand Indicators for Message Identification, is an email standard that allows brands to display their logo image next to email messages in supported email clients. BIMI works by requiring a specific record in your DNS and a properly formatted SVG file for your logo image. When email authentication passes, the brand logo appears in the recipient’s inbox, helping to increase brand recognition and trust.
To create a BIMI record, you need an SVG file of your brand logo image, formatted to meet BIMI requirements. Use our BIMI Generator Tool to generate the required DNS record, which you can then add to your domain’s DNS settings. This record enables BIMI to authenticate your brand and display your logo in compatible email clients.
BIMI logos must be in SVG format to ensure compatibility with email clients. The SVG file must be square, free of unnecessary metadata, and comply with BIMI standards. Additionally, some email providers require a Verified Mark Certificate (VMC) to display the BIMI logo, which further authenticates your brand’s identity.
A Verified Mark Certificate (VMC) is a digital certificate that verifies the authenticity of your brand’s logo image for BIMI. While not required by all email providers, a VMC adds an extra layer of trust for email authentication, allowing your BIMI logo to display in more email clients. Obtaining a VMC can improve brand recognition and credibility with email recipients.
BIMI allows email marketers to enhance brand visibility and trust by displaying their brand logo image directly in recipients' inboxes. This visual indicator helps email recipients easily recognize your brand, reducing the chance of emails being ignored or marked as spam. Implementing BIMI also demonstrates a commitment to email authentication and security.
BIMI is currently supported by a growing number of email clients, including Gmail and Yahoo Mail. However, support may vary depending on the client and whether a Verified Mark Certificate (VMC) is required. As BIMI adoption increases, more email clients are expected to support it, providing additional visibility for your brand logo image.