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Frequently Asked Questions

BIMI (Brand Indicators for Message Identification) is a standard that allows brands to display their logo next to email messages in supported email clients. BIMI relies on a BIMI record, along with a valid DMARC record and a BIMI-compliant logo, to authenticate the brand’s identity. By enhancing message identification with BIMI, brands can improve recognition and trust in email communications, ensuring recipients know who the message is from.
The BIMI Lookup Tool performs a record lookup to verify if your domain has the correct BIMI setup. This includes validating the BIMI record, checking for a valid DMARC record, and confirming that the brand logo is properly formatted. Using the BIMI checker helps ensure your domain meets BIMI standards, making it easier for your brand’s logo to appear alongside your email messages in BIMI-supported email clients.
To implement BIMI, your domain must have a DMARC record with an enforcement policy of "quarantine" or "reject." BIMI also requires a BIMI record that points to a verified brand logo in SVG format, following BIMI standards. Some email clients may also require a Verified Mark Certificate (VMC) to display your logo. These requirements ensure that your emails are BIMI-ready and can leverage message identification BIMI benefits for brand recognition.
A Verified Mark Certificate (VMC) is a digital certificate that verifies the authenticity of your brand logo for use with BIMI. While not all email clients require a VMC, having one ensures greater support for displaying your brand logo in email messages. The BIMI Lookup Tool can help you determine if your domain has the necessary records for BIMI, with or without a VMC, to enhance brand visibility.
BIMI is supported by select email clients, including Gmail, Yahoo Mail, and Fastmail. Each email client may have its own requirements, such as a DMARC record or a Verified Mark Certificate, for displaying BIMI logos. The BIMI Lookup Tool helps verify that your domain meets BIMI standards, increasing the likelihood of your brand logo appearing in supported email clients.
You can use the BIMI Lookup Tool to check if your domain is BIMI-compliant. The tool performs a BIMI record lookup and reviews your DMARC record and brand logo to confirm that they meet BIMI standards. Validating the BIMI record ensures that your setup is correct, and if any part of the configuration is missing or incorrect, the tool provides insights to help you implement BIMI successfully for enhanced message identification and brand visibility.